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Systems consulting · Automation · AI · Los Angeles

Your business runs on spreadsheets, inboxes, and memory. It doesn't have to.

I'm Walter Roby, a Los Angeles–based systems consultant. I build the systems that let a business run without its owner touching every moving part — databases that hold your real numbers, automations that do the repetitive work, and AI tools trained on how your company actually operates. You explain the problem in plain English; I handle everything technical.

Book a free audit call See what I fix

30 minutes · no pitch until I've seen your operation · you leave with a written plan either way

Sound familiar?

Your "database" is a spreadsheet only one person understands.
Reports take days to pull, and you're never sure the numbers match.
Someone re-types the same data into three different tools every week.
Everyone's using AI, but nobody can tell you where it actually saves you money.
You'd love to automate things, but every agency quote starts at "enterprise pricing."
If a key employee left tomorrow, half your process would walk out the door with them.

What I fix

Everything below is described the way I'd explain it on a call — in plain terms. The small print underneath is for your IT person, if you have one.

Get your numbers in one place — and trust them

One source of truth for customers, orders, jobs, and money. Dashboards that answer "how are we doing?" in seconds instead of a week of copy-paste. Built to survive employee turnover.

under the hood: PostgreSQL · SQL reporting · data pipelines

Automate the work nobody should be doing by hand

Invoices generated automatically. Data flowing between your tools without re-typing. Follow-ups that send themselves. The 10 hours a week your team spends on repetitive admin — reclaimed.

under the hood: Python automation · API integrations · scheduled jobs

AI that knows your business, not just the internet

An assistant trained on your documents, pricing, policies, and procedures. Your team asks it questions instead of interrupting you. Answers come from your knowledge, not guesses.

under the hood: custom AI assistants · knowledge bases · agent workflows

Infrastructure that doesn't keep you up at night

Passwords and credentials locked down properly. Backups that actually restore. Cloud setups sized to what you need — not what a vendor wants to sell you. Fifteen-plus years of enterprise IT, applied to your scale.

under the hood: cloud infrastructure · Azure · security & credential management

Custom tools when off-the-shelf doesn't fit

Sometimes the right answer isn't another subscription — it's a small internal tool built around exactly how you work. Job trackers, quoting tools, client portals. You own it outright.

under the hood: Python · web apps · internal tooling

Industries I know from the inside

I don't just build the systems — I've operated in these worlds, right here in the Los Angeles market. That means less time explaining your business, and solutions that fit how it actually works.

Industry

Real Estate & Investors

Active investor in the Southern California market myself — I build the tools I wished existed.

  • Deal-flow pipelines that scan and score LA-area properties automatically
  • Fix-and-flip and rental analysis models with your real numbers
  • Lead tracking, comps, and follow-up automation for agents and wholesalers
Industry

Capital Markets & Trading

Deep background in market data, strategy testing, and trading systems.

  • Backtesting and strategy validation before real money is at risk
  • Market data pipelines, monitoring, and custom indicators
  • Reporting and analytics for funds, RIAs, and prop desks
Industry

Small & Local Business

Enterprise-grade systems, sized and priced for a real Los Angeles small business.

  • One clean database for customers, jobs, and invoices
  • Admin automation — scheduling, follow-ups, paperwork
  • AI assistants trained on your pricing, policies, and procedures

How an engagement works

Four stages. You see something working before you commit to anything big.

STAGE 1

Discover

A free audit call. You walk me through how the business runs today. I identify where time and money are leaking, and put it in writing.

STAGE 2

Demo

Before you sign anything substantial, I build a working proof of the highest-value fix. You judge results, not promises.

STAGE 3

Develop

We build the full solution in short cycles, with you seeing progress throughout. No six-month black box.

STAGE 4

Deploy

It goes live, your team gets trained, and everything is documented so you're never dependent on me — or anyone else.

Is this for you?

A good fit if you…

  • Run a business doing real revenue, with real operations behind it
  • Know things could run smoother but don't have (or want) an in-house tech team
  • Want straight answers about what's worth automating — and what isn't
  • Prefer working directly with the person doing the work, not an account manager

Probably not a fit if you…

  • Want a big-agency engagement with a team of twelve
  • Are looking for someone to just "add AI" for the press release
  • Need staffing for an existing dev team rather than a solution built end-to-end

Start with the free audit. Keep the plan either way.

One 30-minute call. You tell me how the business runs; I tell you exactly where the biggest wins are and what they'd take to build. If we're not a fit, you still walk away with a written roadmap you can hand to anyone.

Email me to book your audit walter@robycapital.com · replies within one business day · serving Los Angeles & all of LA County (remote-friendly)